How much do branding agencies in London charge?+
London branding projects typically run £15,000–£40,000 for a startup or small-business identity, £40,000–£150,000 for mid-market brand strategy and visual identity, and £150,000–£1M+ for major enterprise rebrands. Naming projects are usually billed separately at £10,000–£50,000. Global branding agencies (Pentagram, Wolff Olins) operate at the top end of this range.
Should I hire a large branding network or an independent studio?+
Large branding networks (WPP-owned Landor, Interbrand) deliver global capability for complex multi-market rebrands but at premium prices and slower timelines. Independent studios in Shoreditch and Clerkenwell often deliver comparable creative quality for mid-market brands at half the cost, with faster turnarounds. Match the scale to your need.
How long does a branding project with a London agency take?+
A focused visual identity project typically runs 8-12 weeks. Comprehensive brand strategy plus identity plus guidelines runs 16-24 weeks. Major enterprise rebrands involving research, positioning, naming, and global rollout often span 9-18 months. Building these timelines into your launch plan is critical to getting good work, not just fast work.
Do London branding agencies handle just identity or full brand strategy?+
Most established London branding agencies offer both: brand strategy (positioning, audience, narrative, naming) and visual identity (logo, type, color, motion, applications). Some pure design studios focus only on visual identity, which can be appropriate if you already have clear strategic positioning. Ask which capability is core to the team.