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Pick an Agency · Insights

Marketing agency data

Free, data-driven infographics built from our directory of 47,000+ marketing and advertising agencies. Use them in your articles - just credit Pick an Agency.

15
Reports
47k+
Agencies analyzed
$0
Paywall

01 · This month's lead study

Published Jun 2026

RANKINGNew Jun 2026Free press

The State of the Marketing Agency Industry

The umbrella report: every key number on the global agency market - geography, the post-2020 founding boom, team sizes, specialization, and rating inflation - aggregated from our full 2026 research series.

Key finding

47,000+ agencies analyzed across 90+ countries, in one report.

Read full study →
The State of the Marketing Agency Industry (2026)

02 · All reports

15 studies · all free

All five size bands rate 4.99 to 5.00 stars

New

CHART · Aug 2026

Do Bigger Agencies Get Better Ratings? Team Size vs. Average Rating in 2026

All five size bands rate 4.99 to 5.00 stars

Advertising + Digital Marketing: 7,186 agencies offer both

New

CHART · Jul 2026

Which Marketing Services Do Agencies Bundle Together in 2026?

Advertising + Digital Marketing: 7,186 agencies offer both

Sao Paulo tops the ranking with 736 agencies listed.

New

RANKING · Jul 2026

The Most Competitive Cities for Marketing Agencies in 2026

Sao Paulo tops the ranking with 736 agencies listed.

Branding floor starts at $2,000. SEO and PPC at $1,000.

New

RANKING · Jun 2026

Marketing Agency Minimum Budgets by Service in 2026: What Agencies Actually Charge

Branding floor starts at $2,000. SEO and PPC at $1,000.

World Map: Where Are Marketing Agencies Located? (2026)
New

MAP · May 2026

World Map: Where Are Marketing Agencies Located?

38% of all marketing agencies on Earth are in North America.

Which Marketing Services Have the Happiest Clients? (2026)

CHART · Apr 2026

Which Marketing Services Have the Happiest Clients?

Brand identity beats SEO by half a Mailchimp star.

Countries Punching Above Their Weight (2026)

RANKING · Apr 2026

Countries Punching Above Their Weight

Estonia has 4.2× more agencies per capita than the US.

The Marketing Agency Boom: 2020–2024

CHART · Mar 2026

The Marketing Agency Boom: 2020–2024

+187% new agencies founded since 2020.

The Marketing Agency 5-Star Problem (2026)

CHART · Mar 2026

The Marketing Agency 5-Star Problem

Industry-wide rating inflation is real.

Most Marketing Agencies Are Boutiques (2026)

DISTRIBUTION · Feb 2026

Most Marketing Agencies Are Boutiques

62% have fewer than 5 people on staff.

Top 20 Cities for Marketing Agencies (2026)

RANKING · Feb 2026

Top 20 Cities for Marketing Agencies

São Paulo edges out New York by 14%.

Which Countries Rate Agencies Hardest? (2026)

MAP · Jan 2026

Which Countries Rate Agencies Hardest?

The German-Brazilian rating gap is 0.7 stars.

Industry Focus of Marketing Agencies (2026)

DISTRIBUTION · Jan 2026

Industry Focus of Marketing Agencies

eCommerce attracts 1.6× more specialists than SaaS.

Specialist vs Generalist Agencies (2026)

DISTRIBUTION · Dec 2025

Specialist vs Generalist Agencies

85% of agencies offer 3 or fewer services.

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