57% of listed agencies have a perfect 5.0 rating. 2026 data.
A buyer looking at a shortlist of agencies usually sees 4.8★, 4.9★, 5.0★ - and assumes the top one is the best. Our data across 114,005 rated marketing agencies shows the rating system is effectively broken: 65,239 agencies have a perfect 5.0/5, and 78% score 4.8 or higher. Distinguishing agencies on rating alone is statistically meaningless.
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<a href="https://www.pickanagency.com/insights/rating-inflation-2026" title="Marketing Agency Rating Distribution 2026 - Pick an Agency">
<img src="https://www.pickanagency.com/insights/rating-inflation-2026/image.svg" alt="Marketing Agency Rating Distribution 2026" width="1200" height="620" style="max-width:100%;height:auto;" />
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<p><em>Source: <a href="https://www.pickanagency.com">Pick an Agency</a> - Marketing Agency Rating Distribution 2026</em></p>Using this image? Email hello@pickanagency.com and we'll feature your post.
Pick an Agency surfaces the agencies that really fit your brief - by service, budget, and industry - not just the ones with inflated ratings.