Services per agency distribution, 2026.
“Full-service agency” is the industry's most overused tagline - but the reality is the opposite. Across 74,144 marketing agencies with declared service lists, 96% offer 1-3 services, and only 0.7% offer 7 or more. Specialists aren't the exception - they're the default.
| Services offered | Agencies | Share | Avg rating |
|---|---|---|---|
| 1 service | 60,601 | 81.7% | 4.82 |
| 2–3 | 10,291 | 13.9% | 4.84 |
| 4–6 | 2,724 | 3.7% | 4.90 |
| 7–10 | 443 | 0.6% | 4.94 |
| 10+ | 85 | 0.1% | 4.88 |
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