Most Marketing Agencies Are Boutiques
Team size distribution across 32,005 agencies, 2026.
The agency industry has a size-perception problem: enterprise shops like WPP and Publicis dominate press coverage, but they're statistical outliers. Our data across 32,005 agencies with self-reported team size shows that 89% of agencies have 50 or fewer people, and only 1.4% have more than 500.
Breakdown by bucket
| Team size | Agencies | Share | Avg rating |
|---|---|---|---|
| 1-10 people | 10,823 | 33.8% | 5.00 |
| 11-50 people | 17,697 | 55.3% | 5.00 |
| 51-200 people | 2,603 | 8.1% | 4.99 |
| 201-500 people | 425 | 1.3% | 5.00 |
| 500+ people | 457 | 1.4% | 5.00 |
Methodology
- • Dataset: marketing agencies on Pick an Agency with a self-reported team_size value.
- • Buckets: 1-10, 11-50, 51-200, 201-500, 500+ employees.
- • Ratings: average of each agency's overall_rating, excluding values below 2.0 (usually missing-data imports).
- • Refresh: updated daily from our live database.
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