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Get Matched for FreeMarketing agencies per million people — the real density leaders.
Raw count leaderboards always put the United States on top. But when you adjust for population, the story changes: a handful of small, highly-digitized economies run rings around the giants. Right now, Bahrain leads the world with 283.1 marketing agencies per million people, followed by Slovenia and Estonia.
| # | Country | Agencies | Population (M) | Agencies per million |
|---|---|---|---|---|
| 1 | Bahrain | 453 | 1.6 | 283.1 |
| 2 | Slovenia | 484 | 2.1 | 230.5 |
| 3 | Estonia | 280 | 1.4 | 200.0 |
| 4 | Switzerland | 1,496 | 8.9 | 168.1 |
| 5 | Latvia | 319 | 1.9 | 167.9 |
| 6 | New Zealand |
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| 844 |
| 5.3 |
| 159.2 |
| 7 | Qatar | 475 | 3.0 | 158.3 |
| 8 | Israel | 1,520 | 9.9 | 153.5 |
| 9 | United Arab Emirates | 1,544 | 10.5 | 147.0 |
| 10 | Georgia | 454 | 3.8 | 119.5 |
| 11 | Netherlands | 1,864 | 17.9 | 104.1 |
| 12 | Denmark | 610 | 5.9 | 103.4 |
| 13 | Panama | 460 | 4.5 | 102.2 |
| 14 | Ireland | 528 | 5.3 | 99.6 |
| 15 | Uruguay | 338 | 3.4 | 99.4 |
| 16 | Lithuania | 260 | 2.8 | 92.9 |
| 17 | Finland | 514 | 5.6 | 91.8 |
| 18 | Croatia | 357 | 3.9 | 91.5 |
| 19 | Czech Republic | 986 | 10.8 | 91.3 |
| 20 | Slovakia | 492 | 5.4 | 91.1 |
| 21 | Hong Kong | 664 | 7.4 | 89.7 |
| 22 | Portugal | 875 | 10.4 | 84.1 |
| 23 | Oman | 445 | 5.3 | 84.0 |
| 24 | Austria | 771 | 9.2 | 83.8 |
| 25 | Australia | 2,226 | 26.7 | 83.4 |
| 26 | Armenia | 246 | 3.0 | 82.0 |
| 27 | Sweden | 872 | 10.7 | 81.5 |
| 28 | Lebanon | 429 | 5.4 | 79.4 |
| 29 | Costa Rica | 409 | 5.2 | 78.7 |
| 30 | Greece | 739 | 10.4 | 71.1 |
| 31 | Belgium | 835 | 11.8 | 70.8 |
| 32 | Kuwait | 335 | 4.9 | 68.4 |
| 33 | Canada | 2,605 | 40.1 | 65.0 |
| 34 | Germany | 5,314 | 83.3 | 63.8 |
| 35 | Belarus | 573 | 9.1 | 63.0 |
| 36 | Poland | 2,278 | 38.5 | 59.2 |
| 37 | Spain | 2,793 | 47.9 | 58.3 |
| 38 | Paraguay | 360 | 6.9 | 52.2 |
| 39 | United Kingdom | 3,540 | 69.1 | 51.2 |
| 40 | France | 3,343 | 66.5 | 50.3 |
| 41 | Bulgaria | 321 | 6.4 | 50.2 |
| 42 | Ecuador | 877 | 18.0 | 48.7 |
| 43 | Hungary | 467 | 9.6 | 48.6 |
| 44 | Serbia | 322 | 6.7 | 48.1 |
| 45 | Morocco | 1,736 | 37.8 | 45.9 |
| 46 | Saudi Arabia | 1,505 | 33.3 | 45.2 |
| 47 | Italy | 2,638 | 58.8 | 44.9 |
| 48 | Colombia | 2,234 | 52.9 | 42.2 |
| 49 | Ukraine | 1,547 | 37.0 | 41.8 |
| 50 | Argentina | 1,838 | 45.7 | 40.2 |
| 51 | Kazakhstan | 808 | 20.3 | 39.8 |
| 52 | Romania | 709 | 19.6 | 36.2 |
| 53 | Malaysia | 1,268 | 35.6 | 35.6 |
| 54 | Dominican Republic | 384 | 11.3 | 34.0 |
| 55 | Azerbaijan | 346 | 10.2 | 33.9 |
| 56 | Chile | 665 | 19.8 | 33.6 |
| 57 | Brazil | 7,090 | 215.3 | 32.9 |
| 58 | Bolivia | 407 | 12.4 | 32.8 |
| 59 | United States | 11,276 | 345.4 | 32.6 |
| 60 | Japan | 3,934 | 123.8 | 31.8 |
| 61 | Jordan | 362 | 11.5 | 31.5 |
| 62 | Turkey | 2,719 | 87.5 | 31.1 |
| 63 | Tunisia | 361 | 12.2 | 29.6 |
| 64 | Peru | 933 | 34.3 | 27.2 |
| 65 | Cambodia | 441 | 17.0 | 25.9 |
| 66 | Rwanda | 332 | 14.3 | 23.2 |
| 67 | South Africa | 1,385 | 60.8 | 22.8 |
| 68 | Sri Lanka | 477 | 22.5 | 21.2 |
| 69 | South Korea | 1,074 | 51.7 | 20.8 |
| 70 | Zimbabwe | 345 | 16.7 | 20.7 |
| 71 | Cuba | 221 | 11.2 | 19.7 |
| 72 | Guatemala | 357 | 18.4 | 19.4 |
| 73 | Nepal | 510 | 30.7 | 16.6 |
| 74 | Mexico | 2,161 | 131.0 | 16.5 |
| 75 | Russia | 2,370 | 144.8 | 16.4 |
| 76 | Kenya | 849 | 54.7 | 15.5 |
| 77 | Vietnam | 1,552 | 100.9 | 15.4 |
| 78 | Senegal | 280 | 18.3 | 15.3 |
| 79 | Thailand | 1,082 | 71.7 | 15.1 |
| 80 | Zambia | 317 | 21.3 | 14.9 |
| 81 | Taiwan | 336 | 23.2 | 14.5 |
| 82 | Angola | 540 | 37.9 | 14.2 |
| 83 | Mozambique | 449 | 33.9 | 13.2 |
| 84 | Venezuela | 366 | 28.4 | 12.9 |
| 85 | Ghana | 329 | 34.4 | 9.6 |
| 86 | Uzbekistan | 309 | 36.4 | 8.5 |
| 87 | Algeria | 360 | 46.8 | 7.7 |
| 88 | Philippines | 855 | 115.8 | 7.4 |
| 89 | Pakistan | 1,788 | 245.2 | 7.3 |
| 90 | Uganda | 358 | 50.0 | 7.2 |
| 91 | Indonesia | 1,887 | 279.8 | 6.7 |
| 92 | Nigeria | 1,568 | 232.7 | 6.7 |
| 93 | Egypt | 737 | 115.8 | 6.4 |
| 94 | Myanmar | 331 | 54.5 | 6.1 |
| 95 | Bangladesh | 1,026 | 174.7 | 5.9 |
| 96 | India | 8,080 | 1450.9 | 5.6 |
| 97 | Tanzania | 279 | 68.6 | 4.1 |
| 98 | Iran | 344 | 89.6 | 3.8 |
| 99 | Ethiopia | 441 | 131.0 | 3.4 |
| 100 | China | 4,566 | 1419.3 | 3.2 |