Pick an Agency · Blog
Practical advice to help you find and work with the right advertising agency. No fluff, no affiliate-driven rankings.
03 · Tagged: agency relationship
7 articles
Learn how to audit your marketing agency's performance mid-engagement with a proven 7-step framework. Spot issues early, fix them fast, or exit smart.
By Nathan Denier
Your agency account manager shapes every project outcome. Learn their real responsibilities, warning signs of weak AMs, and how to work with them...
By Nathan Denier
An agency of record centralizes your marketing under one partner. Learn when an AOR makes sense and when multiple specialists work better.
By Nathan Denier
A 30-day agency onboarding plan: access checklists, kickoff agendas, and the early structures that predict whether the partnership will work.
By Nathan Denier
How to turn an agency engagement into a long-term partnership: governance rhythms, aligned incentives, and knowing when to renegotiate scope.
By Nathan Denier
How to fire your ad agency cleanly: notice periods, recovering your accounts and assets, and keeping campaigns alive through the handoff.
By Nathan Denier
What the first 90 days with a new ad agency should look like: milestones week by week, early warning signs, and how to judge performance fairly.
By Nathan Denier
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