Pick an Agency · Blog
Practical advice to help you find and work with the right advertising agency. No fluff, no affiliate-driven rankings.
03 · Tagged: pricing
5 articles
Learn the 6 ways marketing agencies bill clients, from retainers to performance fees, so you choose the right model for your budget and goals.
By Nathan Denier
Performance-based agency deals: which metrics to tie fees to, how to set honest baselines, and the gaming risks that ruin pay-for-results contracts.
By Nathan Denier
How much to budget for a marketing agency: realistic tiers from $1k to $100k+/month, what each unlocks, and benchmarks by company stage.
By Nathan Denier
Retainer, percentage of spend, project or performance: how each agency pricing model works, who it favors, and the questions that expose hidden costs.
By Nathan Denier
A comprehensive breakdown of advertising agency pricing models, typical costs by service, and how to get the best value from your agency partnership.
By Nathan Denier
NO PAID PLACEMENTS · NO PAY-TO-PLAY · $0 FROM AGENCIES