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A clear brief gets you better proposals and faster replies from agencies. Answer a few questions and get a clean, professional brief you can copy or download in minutes, then send it to a shortlist.
# Marketing Agency Brief — [Your company] ## 1. About us [Add a short description of your company.] ## 2. What we need We are looking for an agency to help with: [services needed]. ## 3. Goals & success Primary goal: Generate more qualified leads. Success looks like: [add 1-3 concrete metrics, e.g. +30% qualified leads in 6 months]. ## 4. Background & context [What have you tried so far? What is working, what is not? Any constraints (tools, brand guidelines, internal team)?] ## 5. Budget Budget range: $1,000–$5,000/mo. ## 6. Timeline We would like to start: 1–3 months. ## 7. How to respond Please send a short proposal covering: your relevant experience, proposed approach, deliverables, team, timeline and pricing. Anonymized results from similar clients are a plus. --- Brief created with the free generator at pickanagency.com/tools/agency-brief-generatorGet matched & send this brief to fitted agencies →
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The best briefs are specific. Agencies reply faster and propose better work when you tell them the outcome you want (not just the tactic), a budget range, and what you have already tried. Vague briefs get vague proposals. Once your brief is ready, see what a fair budget looks like (and sanity-check any quote you have) with the cost calculator, then run each agency through the vetting checklist.
A good brief covers: who you are, the services you need, your goals and how you'll measure success, relevant background and constraints, your budget range, your timeline, and how agencies should respond. This generator structures all of that for you from a few quick answers.
They overlap. A brief is a concise summary of what you need and why; an RFP (request for proposal) is a more formal version sent to multiple agencies asking them to propose an approach and price. The document this tool generates works as both for most small and mid-size projects.
Yes, at least a range. Sharing a budget band saves everyone time: agencies can tell you quickly whether they can help at that level and propose a realistic scope, instead of guessing. You can use a range or mark it as flexible.
Send it to a shortlist of fitted agencies. The free Get Matched tool returns 5 agencies that fit your service, budget and location in about 60 seconds, so you can send the same brief and compare proposals side by side.
Get 5 fitted agencies for your service, budget and location in about 60 seconds, then send them your brief.