How much do PPC management agencies in New York charge?+
NYC PPC agencies typically charge $3,000–$10,000/month for small accounts, $8,000–$30,000/month for mid-size budgets, and $20,000–$75,000+/month for enterprise-level management. Most charge a flat management fee plus 10–20% of ad spend. Agencies managing multi-platform campaigns (Google + Meta + LinkedIn) tend to charge higher retainers.
What's included in PPC management from a NYC agency?+
Full-service PPC management typically includes campaign strategy, keyword research, ad copywriting, bid management, landing page recommendations, conversion tracking setup (GA4, server-side tagging), A/B testing, monthly reporting, and ongoing optimization. Premium agencies also provide competitive analysis, attribution modeling, and executive-level reporting.
Should I consolidate all paid channels with one NYC PPC agency?+
Consolidating Google Ads, Microsoft Ads, and Meta under one agency enables cross-channel optimization and unified attribution - generally recommended. However, if you spend heavily on a single platform ($100K+/month on Google alone), a platform-specific specialist might outperform a generalist. Many NYC agencies offer both consolidated and platform-specific options.
How do NYC PPC agencies handle attribution and reporting?+
Top NYC PPC agencies go beyond last-click attribution. Expect multi-touch attribution models, custom GA4 implementations, server-side conversion tracking, and data warehouse integrations. Many build custom dashboards in Looker Studio or Tableau. For high-spend accounts, agencies often implement incrementality testing to measure true campaign lift.