For businesses using Pick
Reviews are aggregated from multiple public sources across the web, plus reviews submitted directly on Pick an Agency. Aggregation is the point: a single platform's reviews can be curated or gamed, while a cross-source picture is much harder to fake.
Reviews submitted on Pick go through moderation before publication. Agencies cannot pay to remove or reorder reviews, and our ranking deliberately weighs review volume and credibility rather than the bare star average, because rating inflation is real: a majority of agencies hold a perfect or near-perfect score, so the average alone tells you very little.
How everything is counted is documented on the methodology page.